Tourism as a Tool of Resilience: Ukraine Launches the National Programme “A Journey to Yourself. Paths to Recovery”

In the context of rethinking the role of domestic tourism as an instrument of societal resilience, the State Agency for Tourism Development of Ukraine has unveiled the national programme “A Journey to Yourself. Paths to Recovery” — an initiative that introduces a new approach to travel as a practice of emotional and psychophysical restoration.

The programme is being implemented with the support of the Ministry for Communities and Territories Development of Ukraine, in cooperation with the public organisation Brand Ukraine. It is designed not only to revitalise domestic tourism, but also to lay the foundation for positioning Ukraine in the long term as a space for recovery and renewal.